You know how important it is for people to easily search online for your facility’s key service lines and providers - and have your hospital show up with good information. In this webinar, learn how AI search is rapidly taking over traditional search engine optimization and how it impacts your hospital. From simply showing up when people search to comparing your services to nearby facilities, AI is a real game-changer; you don’t want to be left behind on this one. Understanding how to embrace it, how to implement it, and importantly, how to still connect with the real people in your service area is critical. We will walk through what AI search is, how it compares to traditional SEO, and how content marketing affects both types of search...all while still being authentic when communicating to the people you serve.

Learning Outcomes:

• Understand the difference between traditional SEO and AI based search - and how it will impact your hospital.
• Gain insight into the what content marketing is and how to use it for traditional SEO, AI search and for connecting to the people in your service area.